Connections Rebrand

Giving our annual strategic event a glow-up.

Salesforce's flagship marketing event needed a facelift as company direction shifted, Agentforce emerged, and digital marketers evolved. The solution? A bold rebrand that captures digital marketing's new frontier — with all its dizzying connectivity, evolution, and scale.

Agent-wHat?

Agentforce, Salesforce's new agentic AI product, autonomously streamlines business operations, automates tasks, connects interactions, and optimizes performance. Our CNX rebranding challenge? Making this marketing revolution make sense to attendees.

My solution? The kaleidoscope.

A perfect visual metaphor for agentic marketing — where diverse elements converge to create something dynamic. It captures the colorful, evolving world of customer data and marketing's pivotal role in orchestrating these interactions.

Our team ran with it, and now we're all dizzy.