And He took bread, gave thanks and broke it, and gave it to them, saying, 'This is My Body given for you'"

- Luke 22:19.

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Today, "my body" usually precedes "my choice" - the world calls us to choose ourselves. But Christ's radical message is the opposite: "My body, GIVEN FOR YOU." Through the Eucharist, Jesus enables us to freely give ourselves away in love.

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The saints witness to this reality, sharing in Christ's Eucharistic life of self-giving love. This campaign I created draws on their sacrificial witness to inspire curiosity and love toward Our Lord in the Blessed Sacrament.

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While Eucharistic theology can be difficult to grasp, its effects are easily recognized in our saints' extraordinary self-sacrifice. As the Emmaus disciples recognized Christ in the breaking of bread, so too might others begin to see Him in the breaking of our greatest saints for others. ​​

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This campaign was aimed at the religiously unaffiliated and local Indianapolis residents, and took the form of ad sets, onsite signage, and a website featuring introductory content on the Eucharist, as well as long-form stories of parishioner conversions and promotional tie-ins to long-form podcast content developed by our pastor to promote the Congress. The website also had a form submission for visitors to share their own witness testimonies, which could be posted as future content.