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Dreamforce is Salesforce's flagship event. PepsiCo, an Agentforce Service customer, brought us their story: long-tail customers (bodegas, corner stores, independent retailers) drive 45% of the business, and peak season spikes demand across all of them at once. Agentforce Service helps them scale personalized service to these customers to keep them stocked and successful.

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I pitched Gatorade, PepsiCo's own brand, as a sports motif to help people connect with PepsiCo's story of service performance under pressure. I made humans the heroes: supervisors, reps, and field techs delivering championship service, with Agentforce as their tool helping them meet the moment.

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HOW IT WORKED:
Five stations, one per position. Supervisors read the field and deploy resources. AI agents run inventory checks, reorders, and promos. Human reps take the clutch escalations. Field techs close it out on optimized routes.

Every handoff is a pass. Astroturf underfoot, goal netting overhead, a live stat ticker calling the numbers. Collect tokens along the way and the last station presses you a custom koozie on the spot. A scoreboard ticker rounds out the top of the activation, citing real success metrics.  

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I led the concept, narrative, station journey, art direction on the playbook motif, and every word on screens, walls, ticker, and koozies. 

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PepsiCo execs loved it so much, they're moving the activation into their headquarters' office lobby.

Copywriting: Kyle Brintnall (Lead)

Art Direction: Emilia Yamada